Lebanon | 2017 | Case Study | 2’ | Leo Burnett Beirut
Named 1 of the 15 most transformative creative ideas that changed the world in 2017, the powerful “#UNDRESS522” campaign for the ABAAD Resource Center for Gender Equality set out to repeal Article 522 of the Lebanese Penal Code, which enables perpetrators of rape to avoid prosecution if they marry their victims.
Awards:
-5 Lions at Cannes Lions International Festival of Creativity 2017:
1 Silver Lion in the Glass category, 2 Silver Lions in PR, 1 Bronze in PR, 1 Bronze in Entertainment