CLOSE THE GAP

CAMPAIGN

Created for FiftyFifty Lebanon, by Impact BBDO Dubai

Fiftyfifty Close The Gap (2021) | Case Study

Lebanon | 2021 | Case Study | 2’ | Impact BBDO Dubai

Drawing attention to the widening gender pay gap in Lebanon, Fiftyfifty, a Lebanon-based NGO promoting gender equality, in collaboration with Impact BBDO Dubai initiated a country-wide campaign titled ‘Close the Gap’, highlighting the 21% average gender pay gap that remains to be closed.

Awards:

-1 Bronze Lion at Cannes Lions International Festival of Creativity 2021

-5 Cresta Awards

-4 PHNX Awards